We are so beyond overwhelmed, our debut into the grimdark universe has been so welcoming. We had a feeling we we’re onto something with our products price and quality, but the community backing us in full tells the whole story. We emerged from nothing, had no social media presence or social influencer plan beyond sending some advanced sets to Goonhammer with them promising to release an article the day our campaign launched.
I had timed our launch to coincide with the beginning of the ever popular NOVA Open as I was in attendance with my Thousand Sons display for the 40K Singles GT with over 320 players in attendance. It was a wonderful event where I was able to openly promote our product and it was widely accepted. I handed out so many doohickies to build our brands awareness and start getting our product in the hands of some of the best players in the United States.
As this being our first project with little presence beyond our ETSY shop, we were floored that we received 50% of our funding goal within the first weekend! From there I plugged hard into the warhammer community and slowly built the rest of our funding.
We are so very excited for what is next to come as we look to expand into some retail locations and onto other sales platforms.